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Marketing and Brand Management

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Issue:

Miscellaneous

 

Written by:

Walter K

 

Date added:

May 27, 2016

 

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Grade:

A

 

No of pages / words:

8 / 1987

 

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1878 times

 

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Traditionally the battery market has been a stable lucrative market, as there has been huge increase in both ownership and number of battery-powered items [Appendix A]. However there has more recently been a surge in the use of electronic products containing integral rechargeable batteries, which is having a negative effect on sales, such as DVD players up 75...
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However there has more recently been a surge in the use of electronic products containing integral rechargeable batteries, which is having a negative effect on sales, such as DVD players up 75.3% 2000-05 [Appendix B]. The other main impact on values is the heavy price promotions (nearly 1/3rd batteries being given in promotions), which plays an annual part of the seasonal effect of the battery market ...
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