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Marketing and finance

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Issue:

Miscellaneous

 

Written by:

Jesus R

 

Date added:

March 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4528

 

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7818 times

 

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This statement implicitly accused managers of having focused on the wrong issues, namely that technology in general, and more specifically information technology, has been used primarily for automating existing work rather than using it as an enabler for making non-value adding work obsolete. Hammer's claim was simple: Most of the work being done does not add any value for customers, and this work should be removed, not accelerated through automation...
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Instead, companies should reconsider their processes in order to maximize customer value, while minimizing the consumption of resources required for delivering their product or service. A similar idea was advocated by Thomas H. Davenport and J. Short (1990), at that time a member of the Ernst & Young research center, in a paper published in the Sloan Management Review the same year as Hammer published his paper...
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General issues of this essay:
Peter Hosking's story to success and their use of globalisation Brave New World as Huxley's Tool to Change Society Critique on Peter Drucker book 1 World of finance Marketers frequently adapt and change the well established marketing theoties and models Marketing: The Importance Of Marketing In Organizational Success marketing tool STRATEGIC MANAGEMENT: A TOOL FOR PUBLIC MANAGEMENT? Short bio on Peter Drucker THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL The Role Of Management In Achieving Goals World Of Finance Peter F Drucker Globalization: A Tool Used to Stunt Third World Growth Portblue Knowledge Management Tool
 

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