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Marketing And The Organisation’S Micro- And Macro-Environments

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Mack M

 

Date added:

October 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4169

 

Was viewed:

8788 times

 

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Essay content:

The objective of marketing philosophy is to make profits through satisfying customers. This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimise this objective. The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers...
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The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers. In this case the ingredients are individual elements that marketing can manipulate into the most appropriate mix...
displayed 300 characters

General issues of this essay:
Marketing And The Organisation’S Micro- And Macro-Environments Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster © Analyzing the Marketing of Rehabilitation Goods & Services and The Dis Cost of Goods Sold distribution channels Distribution Channels Channels of Distribution Macro and micro Micro and Macro management Macro Vs. Micro Management Analysis Macro and Micro Environment of IBM Innovative Distribution Channels of FMCG in India Five steps in the process of building channels for international distribution Exports of Goods and Services Cost Distribution Methods
 

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