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Marketing As A Career
Essay specific features
Written by:
James C
Date added:
September 15, 2011
Level:
University
Grade:
A
No of pages / words:
8 / 2164
Was viewed:
6196 times
Rating of current essay:
Essay content:
Knowing what
customers want, why they want it, and what price they are willing to pay for it have
always been concerns of manufacturers and producers of goods and services. With
growth in industry and increased competition for manufactured products, businesses
begian to use marlketing research to measure public opinion...
displayed 300 characters
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Emphasis on marketing
research did not really occur until after World War II. From this point, however, new
knowledge of techniques and increased uses of the findings have developed at a rapid
pace.
One area of marketing research is company service and products. Here marketing
research analysts collect data on brand name, tradew mark, product design, or packaging
for current products or products in expiramental stage to measure consumer likes and
dislikes...
displayed 300 characters
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