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Marketing Communication: Source

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Issue:

Miscellaneous

 

Written by:

Diana P

 

Date added:

April 15, 2011

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 158

 

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9266 times

 

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Essay content:

(http://www.marketing-interactive.com/news/5352)
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Friendly couriers and customers with shipping needs are depicted in all of FedEx’s commercials. By illustrating different scenarios in which other delivery methods have failed, the ads continue with a contrasting storyline which shows the effectiveness of FedEx. They use neither a direct nor an indirect source; a spokesperson nor a model to deliver the message nor draws attention or enhance the appearance of their TVC and print ads...
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General issues of this essay:
FEDEX FedEx Marketing Mix FedEx vs. UPS FedEx,UPS and DHL FedEx Fedex Fedex Fedex Fedex Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Dockers customers upset over failed promotion Marketing Communication: Source UPS vs FedEx FEDEX UPS vs. FedEx
 

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