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Marketing Communications strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alejandro F

 

Date added:

January 26, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

26 / 7046

 

Was viewed:

907 times

 

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Essay content:

Understand brand B. Understand communication problem C. Establish target audience D. Originate optimum creative solution E. Construct plan to deliver audience coverage and frequency The world of media has got bigger over recent years 1970 2004/5 ITV only commercial channel 400+ commercial channels 4,676 publications 12,000 publications 257,000 poster panels 500,000+ panels No commercial radio stations 270+ commercial stations No internet 250,000,000+ pages impressions And new methods of communicating are increasing - Advertiser funded programming - Sponsorship - Product placement - Sampling - Interactive TV - SMS - texting - Word of mouth - Anonymous marketing Accountability is more and more important o c...
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Understand brand B. Understand communication problem C. Establish target audience D. Originate optimum creative solution E. Construct plan to deliver audience coverage and frequency The world of media has got bigger over recent years 1970 2004/5 ITV only commercial channel 400+ commercial channels 4,676 publications 12,000 publications 257,000 poster panels 500,000+ panels No commercial radio stations 270+ commercial stations No internet 250,000,000+ pages impressions And new methods of communicating are increasing - Advertiser funded programming - Sponsorship - Product placement - Sampling - Interactive TV - SMS - texting - Word of mouth - Anonymous marketing Accountability is more and more important o c...
displayed 300 characters

General issues of this essay:
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