Marketing Defined

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Miscellaneous

 

Written by:

April P

 

Date added:

June 7, 2016

 

Level:

University

 

Grade:

B

 

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3 / 713

 

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2978 times

 

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Marketing involves and is affected by all members of the primary organization, its stakeholders, suppliers, outside organizations and consumers alike. It is also influenced by social, economic, technological, competitive and regulatory environmental forces which play an important role in developing the organization's marketing plan...
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This is the first official definition adopted in 1935 by the National Association of Marketing Teachers, a predecessor of the American Marketing Association (AMA). Due to rapid industrial and technological changes, the AMA adopted and released the following revised definition of the term back in 1985: "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (http://www...
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