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Marketing Introduction
Essay specific features
Written by:
Elaine W
Date added:
October 17, 2013
Level:
University
Grade:
A
No of pages / words:
9 / 2340
Was viewed:
3897 times
Rating of current essay:
Essay content:
This will hopefully ensure every segment can be targeted using the marketing mix.
Organisations do this as they know people have different buying behaviours. Mass marketing is used less now as companies look to target groups that they can meet the needs of best. Also known as the 'Four Ps', the marketing mix elements are price, product, place and promotion...
displayed 300 characters
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Also known as the 'Four Ps', the marketing mix elements are price, product, place and promotion. Some people will increase the mix to 'Seven Ps', to include people, physical evidence and process.
When deciding the right marketing mix they will need to look demographic issues, age, gender, marital status, income, occupation, education, religion, nationality and ethnic group...
displayed 300 characters
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