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MARKETING MIX

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Miscellaneous

 

Written by:

Joyce S

 

Date added:

October 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1518

 

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9584 times

 

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For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing dictionary the marketing mix is a combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion...
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All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product (www.answers.com). According to the business dictionary The term marketing mix refers to the four major areas of decision making in the marketing process that are blended to obtain the results desired by the organization...
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