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Marketing Mix
Essay specific features
Written by:
Kara S
Date added:
October 20, 2012
Level:
Grade:
A
No of pages / words:
6 / 1495
Was viewed:
1539 times
Rating of current essay:
Essay content:
This has evolved into what is now referred to as a marketing mix which includes the four P’s; price, product, promotion and place. Coordination of the four P’s is vital to retaining and maintaining customer satisfaction.
The marketing mix is used differently in many industries; however, the desired outcome of retaining and maintaining customers is still the same...
displayed 300 characters
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Coordination of the four P’s is vital to retaining and maintaining customer satisfaction.
The marketing mix is used differently in many industries; however, the desired outcome of retaining and maintaining customers is still the same. A Philip Kotler quote at Museum Marketing Tips (2008) stated; “Authentic marketing is not the art of selling what you make but knowing what to make...
displayed 300 characters
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