Marketing Plan

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Miscellaneous

 

Written by:

Emily D

 

Date added:

January 19, 2011

 

Level:

University

 

Grade:

A

 

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9 / 2459

 

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7349 times

 

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Amongst processed cereal products in India, noodles have a share of output and constitute the largest segment in this sector of the processed food market. • Noodles can be classified according to type of raw materials used in their manufacture, the type of manufacturing method used, and the form of the product on the market and the size of the noodle strands...
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The BIS has specified standards. 1.2 Introduction of Maggi Noodles NIL introduced the Maggi brand to Indian consumers when it launched Maggi 2 Minute Noodles, an instant food product, in 1982. At that time, Indian consumers were rather conservative in their food habits, preferring to eat traditional Indian dishes rather than canned or packaged food...
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