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Marketing Report Dabur Chyawanprash

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Issue:

Miscellaneous

 

Written by:

Amanda B

 

Date added:

November 1, 2013

 

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Grade:

A

 

No of pages / words:

1 / 215

 

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Essay content:

Other national players in segment include Zandu besides a host of unorganized sector players. Dabur has recently launched Sugar Free “Chyawanprash” targeted to the segment of people with high sugar level. Its sales have been very encouraging. Dabur Chyawanprash’s position in the product life cycle has been analyzed and its position as per Value equivalence line has been studied...
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Other national players in segment include Zandu besides a host of unorganized sector players. Dabur has recently launched Sugar Free “Chyawanprash” targeted to the segment of people with high sugar level. Its sales have been very encouraging. Dabur Chyawanprash’s position in the product life cycle has been analyzed and its position as per Value equivalence line has been studied...
displayed 300 characters

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