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Marketing Research

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Issue:

Miscellaneous

 

Written by:

Virgie O

 

Date added:

July 28, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

3 / 617

 

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Essay content:

(Kudler Intranet) The anticipated outcome is to increase the customer purchase rate of high margin food and beverage items and to get consumers to make an evening at Kudler Fine Foods part of their social network. This shall hopefully, increase time in the store and result in an increase to overall revenue per visit and increase the frequency of visits to the store...
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Consumers will be eligible to receive multiple entries in high-ticket item contests by bringing a friend to the parties. While the firm's preference is to have the events in-store, guests have the option to have Kudler cooking classes in their home for a price premium. Programs such as this encourage consumer loyalty and word-of mouth marketing...
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