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Essay

Marketing strategy of shopping center

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Daryl W

 

Date added:

May 29, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 271

 

Was viewed:

4003 times

 

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Essay content:

Analysis of the characteristics of the shopping center's prospective customers indicates five distinct market segments with income, age, and shopping behavior varying by segment. Each market segment’s attractiveness and needs are carefully evaluated and performed “Differential advantage analysis” to facilitate target market selection and positioning...
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Based on the market segmentation and targeting, the three shops - JC Penney, Outfitter Appliances and Used Materials are recommended as the profitable options for the entire shopping center and inline with the needs of the community. Marketing strategy recommendations to open these three shops will serve more effectively to reach and satisfy the prospective customers and will serve as symbiosis in flourishing other businesses in the center...
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General issues of this essay:
CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Mystery shopping marketing implementation strategy of a retail store Online Shopping vs. In Store Shopping online shopping Shopping All for Shopping Going into a Store verses Online Shopping How men and women do their shopping Marketing strategy of shopping center Online Shopping E-Shopping Call Center Case Study - Customer Contact Center E-Shopping Internet Shopping
 

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