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Marketing Techniques
Essay specific features
Written by:
Eugene C
Date added:
June 14, 2013
Level:
College
Grade:
A
No of pages / words:
1 / 220
Was viewed:
2397 times
Rating of current essay:
Essay content:
"For example, seeing an IT solution ad during Monday Night Football is a good reminder about an offering, but it's not as effective as actually seeing the ad during the day when IT purchasing decisions are being made" (www.b2bmarketingtrends.com).
For a B2B site the only way to grab their attention is by appealing to their needs...
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There are many options available for business professionals and one is their shipping needs. "One advertiser, FedEx, uses Captivate to keep its brand and service top of mind when its target audience is literally walking out of the elevator to their desks to go to work. While they are at their desk they can then use the Internet to learn more about the company and its offering, demonstrating the power of the one-two punch of Captivate and the Internet as effective B2B marketing" (www...
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