Martha

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Carole B

 

Date added:

July 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 570

 

Was viewed:

4085 times

 

Rating of current essay:

 
Essay content:

We often see how impermanent their brands can be, how dependent upon public whim; how sudden and irreversible their disappearance can be. Any sudden change in public perception of that "human brand" has an immediate ¬and potentially devastating ¬ effect on the brand's equity, and soon after, its profitability...
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Invariably the really important, lasting values turn out to be not image items, but customer loyalty values. They are usually the leading indicator values that built the brand's success in the first place. This is true whether it's a giant oil company or a Perfect Woman Doing Perfect Things, a brand's life force flows directly from the core values its customers hold dear...
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