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Martha
Essay specific features
Written by:
Carole B
Date added:
July 15, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 570
Was viewed:
4085 times
Rating of current essay:
Essay content:
We often see how impermanent their brands can be, how dependent upon public whim; how sudden and irreversible their disappearance can be. Any sudden change in public perception of that "human brand" has an immediate ¬and potentially devastating ¬ effect on the brand's equity, and soon after, its profitability...
displayed 300 characters
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Invariably the really important, lasting values turn out to be not image items, but customer loyalty values. They are usually the leading indicator values that built the brand's success in the first place. This is true whether it's a giant oil company or a Perfect Woman Doing Perfect Things, a brand's life force flows directly from the core values its customers hold dear...
displayed 300 characters
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