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Essay

Maxwell House Colors

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Walter S

 

Date added:

October 14, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 351

 

Was viewed:

3836 times

 

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Essay content:

People associate those colors with warmth, relaxation, and a nice, freshly brewed cup of delicious quality coffee. It is used to set the mood of a coffee drinker. People generally have a cup of coffee as part of their routine, or simply to relax (even though it's effects are not very relaxing). I think that using a different color, like red, blue, or green for example, would not extract the same emotion from people, nor would it give consumers the color association of a good cup of coffee with the advertisement...
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Although it is aesthetically pleasing to look at, I believe that they just wanted to set the mood of making you want coffee and being relaxed and choosing Maxwell House. Competitors, such as Juan Valdez's Colombian Coffee, use similar colors for their advertising. It makes sense, seeing as coffee ranges from black to light brown or creamy...
displayed 300 characters

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