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McDonald SWOT
Essay specific features
Written by:
Janet V
Date added:
August 5, 2017
Level:
University
Grade:
A
No of pages / words:
4 / 1069
Was viewed:
5334 times
Rating of current essay:
Essay content:
By 1991 McDonald's owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007).
SWOT ANALYSIS:
Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture...
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McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy ? market leadership and buyer supplier relations. Shamsie stated that "the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003" (Dess, Lumpkin & Eisner, 2007, p...
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