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mcdonalds

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Grady P

 

Date added:

January 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 380

 

Was viewed:

2996 times

 

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Essay content:

Through the strategic focus on the market, the company has traditionally stayed one step ahead of its competition. Although McDonald's was the leader in the quick-service segment, they were beginning to feel the effects of the cut-throat industry. Margins were diminishing because of higher food prices, increased competition, and a shift in consumer trends...
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This along with internal issues regarding an over-emphasis on new restaurant openings, created an environment that resulted in a drop in earnings. The company reported a first ever loss in the fourth quarter of 2002. Shortly thereafter the board released CEO Jack Greenberg and promoted Jim Cantalupa to the leadership role of the company...
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General issues of this essay:
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