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Essay

McDonalds, what does it mean to you?

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Alicia M

 

Date added:

July 17, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 571

 

Was viewed:

4724 times

 

Rating of current essay:

 
Essay content:

However, as global consumer tastes shift to a more heath-conscious public which cares less about "super sizing" and more about "slenderizing" the popular burger chain has been experiencing a drop in sales. McDonald's strategy for its globalization plan has included the concept of localizing their product (to a degree) for an international market; for example, local managers in British versions of the restaurant are able to make their own decisions that pertain to adapting to the current market...
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A difficult challenge for the corporation's marketing team is how to reposition this wildly successful brand in a stagnant British market. McDonald's, which has operated in London successfully for thirty years, has recently become aware of dropping sales which have been attributed to the country's growing health concerns...
displayed 300 characters

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