Measuring Customer Service at American Express

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Frank R

 

Date added:

April 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1353

 

Was viewed:

338 times

 

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Essay content:

As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive to the needs of the consumer. American Express sends out customer service surveys to the card members that call in to the telephone service center. The surveys are sent out randomly with a coding on the bottom of the survey so that the results and comments are given back to the correct employee...
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The surveys are sent out randomly with a coding on the bottom of the survey so that the results and comments are given back to the correct employee. The employees are aware that any card member that they speak to could receive a survey. With this said, each employee goes through extensive training on the telephone behaviors that must be demonstrated while speaking to card members...
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