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Measuring Customer Service at American Express
Essay specific features
Written by:
Frank R
Date added:
April 26, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1353
Was viewed:
409 times
Rating of current essay:
Essay content:
As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive to the needs of the consumer.
American Express sends out customer service surveys to the card members that call in to the telephone service center. The surveys are sent out randomly with a coding on the bottom of the survey so that the results and comments are given back to the correct employee...
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The surveys are sent out randomly with a coding on the bottom of the survey so that the results and comments are given back to the correct employee. The employees are aware that any card member that they speak to could receive a survey. With this said, each employee goes through extensive training on the telephone behaviors that must be demonstrated while speaking to card members...
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