Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Marilyn C

 

Date added:

November 15, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 571

 

Was viewed:

4166 times

 

Rating of current essay:

 
Essay content:

The CD-ROM was to inform them about how they needed to eat five servings of fruits and vegetables a day to maintain a healthy nutrition. Dole chose to test their CD_ROM in 178 classes in 65 schools across 5 different states before they took the program nationwide. Dole used Dr. Lindenmann and the office Ketchum Public Relations to conduct the study on the effectiveness of the CD_ROM in their test program...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Lindenmann explained that they used a three-phased research design to conduct their study. They started off by sending out questioners that were distributed to about 1000 students and 40 teachers. The questioners were used to measure the awareness and attitudes of the classes before they were introduced to the CD-ROM...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services