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Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Marilyn C

 

Date added:

November 15, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 571

 

Was viewed:

4162 times

 

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Essay content:

The CD-ROM was to inform them about how they needed to eat five servings of fruits and vegetables a day to maintain a healthy nutrition. Dole chose to test their CD_ROM in 178 classes in 65 schools across 5 different states before they took the program nationwide. Dole used Dr. Lindenmann and the office Ketchum Public Relations to conduct the study on the effectiveness of the CD_ROM in their test program...
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Lindenmann explained that they used a three-phased research design to conduct their study. They started off by sending out questioners that were distributed to about 1000 students and 40 teachers. The questioners were used to measure the awareness and attitudes of the classes before they were introduced to the CD-ROM...
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