men vs. women online spending

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Issue:

Miscellaneous

 

Written by:

Jamee D

 

Date added:

July 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 399

 

Was viewed:

10120 times

 

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Essay content:

Women make about 20 percent fewer online purchases each month. Luxury goods and services represent a key segment for the male shopper, with 42 percent of the survey's participating males saying they shopped for such items online. That's compared to 35 percent of women. Additionally, online men are also willing to spend a maximum of $1,751 for a single item they buy online, while women said they would pay $787...
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That's compared to 35 percent of women. Additionally, online men are also willing to spend a maximum of $1,751 for a single item they buy online, while women said they would pay $787. It's not clear why this is the case. One reason might stem from males' greater experience in online shopping. About 46 percent said they have been e-commerce users for more than three years, while slightly fewer -- 39 percent -- women reported having similar tenures...
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