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Essay

MGA for growth

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

David L

 

Date added:

August 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 563

 

Was viewed:

330 times

 

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Essay content:

Third collect the information about customers?? perceptions regarding the product, this step is really important in positioning because it can tell the current image of the product. Fourth determine the product??s current location; the market industry of MGA is highly concentrated especially by Pyurco and this is the first time for introduction of Dow??s MGA product...
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Fifth determine the ideal combination of attributes; these can be purity, consistency, bulk delivery, support and service and supplier consolidation. Sixth examine the fit between the position of MGA and the position of the ideal combination of attributes. Throughout these steps, Dow??s MGA can be positioned successfully...
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