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Mondavi case analysis
Essay specific features
Written by:
Harlan M
Date added:
February 13, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1142
Was viewed:
5106 times
Rating of current essay:
Essay content:
The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of worldwide supplier of wines and continue expanding joint ventures with other global wine makers to get the bigger share of world market...
displayed 300 characters
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As well as putting Robert Mondavi Corporation on top of the wine makers list around the world.
Mission Statement:
Make wines that could proudly stand next to greatest brands in Europe using most advanced technologies and equipment. Make wine that would draw inspiration and attention, so the wine of America would satisfy the very pernickety customers and earn the respect and profits from the worldwide markets...
displayed 300 characters
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