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Essay

Mondavi's International Strategy in Chile:

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Virgie K

 

Date added:

February 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 249

 

Was viewed:

384 times

 

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Essay content:

Globalization also allows for various winemaking regions to cover for others during periods of shortage. The Mondavi family's long term strategic goals include the following: ? International strategy for differentiation ? Globalization of holdings to cover periods of shortages ? Production of quality wine that consistently meets with Mondavi quality expectations In order to continue to achieve these objectives, we have identified Vina Errazuriz, producers of Caliterra, in Chile as a potential international partner...
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Developing a partnership with Errazuriz will benefit Mondavi because of their local expertise, human resources and government relationships. Errazuriz is a well respected vineyard and conveys a consistent brand image as Mondavi's other vintages. By strategically positioning Caliterra at the lower end of Mondavi's brand ladder, Mondavi can take advantage of the large quantity of land available at Caliterra vineyards and the low costs associated with labor and land in Chile...
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General issues of this essay:
Diversification Mondavi Mondavi Alternatives Mondavi Procurement Management Mondavi SWOT Mondavi mondavi Robert Mondavi -- Case Study Robert Mondavi Case Review The Robert Mondavi Corporation Wines From Chile Mondavi Robert Mondavi Internationalization in Chile Mondavi case analysis Mondavi's International Strategy in Chile:
 

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