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mood boards
Essay specific features
Written by:
Jennifer E
Date added:
April 22, 2014
Level:
University
Grade:
B
No of pages / words:
3 / 565
Was viewed:
1804 times
Rating of current essay:
Essay content:
Separate concept from final form
Because mood boards look like free-form collages and evoke fond grade school projects, it’s harder for clients to see them as final design work. It liberates the ideas from the final details, allowing you and the client to discuss what’s more important: the concepts...
displayed 300 characters
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Build consensus in large groups
Clients with numerous stakeholders and decision-makers are notorious for taking forever to reach an agreement. One person likes red, another likes brown. Because mood boards don’t contain distracting details of the final design, it’s easier for the client group to discuss and reach consensus on the core concepts...
displayed 300 characters
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