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Essay

Morrisons takeover Safeway

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Sharon S

 

Date added:

April 16, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

5 / 1353

 

Was viewed:

2692 times

 

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Essay content:

I chose this particular takeover because it was the biggest in British retail, hitting headlines and causing a bidding war between Tesco, Asda, Sainsbury's and Morrison's, the top supermarket chains. Reasons: The first reason for the takeover was inorganic growth. By acquiring Safeway's stores, Morrison's could expand in size, and also expand geographically...
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Morrison's was largely based in the midlands, while Safeway was based in Scotland and the south-east, this takeover meant Morrison's could enter into the areas. They now operated nearly 400 stores over the UK. This in turn increases the size of their supply chain, the movement of goods from supplier to the customers...
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General issues of this essay:
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