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Issue:

Miscellaneous

 

Written by:

Elise Z

 

Date added:

February 8, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2766

 

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7616 times

 

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Essay content:

Prahalad and Stuart L. Hart, The Fortune at the Bottom of the Pyramid India's seventy-percent population lives in rural areas, which translates into a potential consumer base of about 700 million individuals (more than the population of United States and EU combined). Time and again studies have shown that the rural consumer is no different from urban consumers in terms of aspirations for a better lifestyle...
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However he is constrained by intermittent & uncertain cash flows, poor infrastructure, lack of availability of quality products and services and high dependence on feeder towns & cities. The paper deals with understanding the dynamics of growth in the Indian market and has tried to evaluate the highly attractive rural market in India -the Bottom of Pyramid (BOP) - on various parameters in terms of present scenario, characteristics, challenges and future growth potential...
displayed 300 characters

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