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Written by:
Eddie D
Date added:
May 27, 2014
Level:
University
Grade:
A
No of pages / words:
10 / 2707
Was viewed:
8515 times
Rating of current essay:
Essay content:
Being an icon of innovation for years and a dominator of the copier market, Xerox experienced years of success. Xerox Corporation was the first company to launch a xerographic machine in the year 1959. It was a market leader till 1970 due to the various patents it held. Later it started issuing licenses to competitors and since then it started losing the market share to IBM, Kodak and other Japanese players...
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It was a market leader till 1970 due to the various patents it held. Later it started issuing licenses to competitors and since then it started losing the market share to IBM, Kodak and other Japanese players. However, in 1980, the company realized that they need to concentrate on quality which would help in both reducing the costs and in retaining the customers...
displayed 300 characters
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