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Nestle New Product development critique

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Vivian B

 

Date added:

July 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 563

 

Was viewed:

4122 times

 

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Essay content:

Some of the key observations that can be made about their product development strategies are as follows: ? The idea was well tested i.e. Nestle conducted focus groups as well as used secondary data to refine the concept and ensure its marketability. This allowed them to design a positioning as well as targeting map fro their new products...
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Concepts such as Brand name to be used in the case of the Pasta launch were a result of the focus group studies. ? Once the product was found to be feasible the MRD would use in-depth component research surveys to collect data about customer likes and dislikes their perceptions as well as other market data such as purchase intent, overall liking etc...
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