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netflix
Essay specific features
Written by:
Sarah S
Date added:
January 10, 2015
Level:
University
Grade:
B
No of pages / words:
2 / 497
Was viewed:
1732 times
Rating of current essay:
Essay content:
This goal is to be achieved by Netflix providing expansive selection of DVDs, an easy way to choose movies, fast free delivery and create customer value by eliminating hassle involved in choosing, renting and returning movies.
Netflix has different rivals like Blockbuster, Movie Gallery and other online movie providers...
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Therefore Netflix has to choose a competitive advantage which is distinctive from its rivals. For them to gain their position in the market they have put the customer as first priority by offering hassle free services. Netflix prices are relatively lower as compared to its rivals and in addition to the low prices they offer a large variety of plans and movies creating more choices to the consumer...
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