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Essay

New Marketing Manager

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Issue:

Miscellaneous

 

Written by:

Lillian A

 

Date added:

July 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 519

 

Was viewed:

8228 times

 

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Essay content:

Unfortunately, the perfect candidate is both. She has a Master Degree in business, along with 20 years of experience with working with our competitor. We are looking for someone with high qualifications and experience; she has met all the requirements for the position, so I feel that it is a bias heuristic...
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With him not wanting to express or discuss any of his feeling or why he has made this decision, I am assuming that it is representativeness heuristic. I feel that using this type of heuristic can lead to poor judgment as well as legal implications. Upon further research I found another heuristic that wasn't mentioned in our text book...
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