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Essay

nike

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jeanette T

 

Date added:

December 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1302

 

Was viewed:

576 times

 

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Essay content:

Shortly after Blue Ribbon became Nike, Nikes concentration in casual shoes in the 1980's caused them to missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management Nike was in the hole for a few more years which allowed Reebok to stay on top. Phil Knight reestablished and repositioned Nike management...
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Phil Knight reestablished and repositioned Nike management. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada...
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