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Essay

nike

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Brenda M

 

Date added:

June 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1427

 

Was viewed:

6597 times

 

Rating of current essay:

 
Essay content:

Umbro, which sells directly and through licensees, brings to the table high-profile sports marketing agreements with football players, teams, and leagues and offers its own global reach. As part of the agreement, NIKE intends to operate Umbro as a separate brand. Image-savvy NIKE sells its products through more than 25,000 retail accounts in the US and through independent distributors and licensees in other countries...
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Subsidiaries include Cole Haan (dress and casual footwear), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand), among several others. More than a dozen years after acquiring Bauer NIKE Hockey, NIKE sold the hockey unit in April 2008 to a group of investers, including Kohlberg & Company and W...
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General issues of this essay:
Consumer Perceptions Of Store Brands Versus National Brands Nike Footwear 5 Forces Analysis Nike Apparel The Starter Video Game Violence Starter Video Game Violence Starter John C. Calhoun: The Starter of the Civil War Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. The need for an official language Becoming a sports official English Should Be Official The Need For An Official Language official english Suring as an official sport Official Language Movement
 

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