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Nike case study

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Miscellaneous

 

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Anonymous

 

Date added:

December 23, 2013

 

Level:

University

 

Grade:

A

 

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2 / 316

 

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Develop new products such as snowboarding jackets, marketing to ski lodges and outdoor resorts. Niking has expanded their customer base by creating Nikes' electronic commerce site. Reduced the time it takes to design and produce a new product. Customer wants are now met because the company has put in place an automatic replenishment system...
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Nike has also gained and recovered the younger customer market share by sponsorship of superstars. By sponsoring international superstars they have become a global company and increased revenues .Customer's wants and desires are now recognized. A great example of recognizing customer wants; needs and desires are the relaunching of the classis Air Jordan 9 at $120 in lieu of the original price of $200...
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