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Essay

Nike Strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Ross S

 

Date added:

May 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1257

 

Was viewed:

798 times

 

Rating of current essay:

 
Essay content:

We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: "Just Do It" and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams and college athletic teams...
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However, Nike's marketing mix contains many elements besides promotions. These are summarized as: Product, Place, and Promotion/Sponsorship. Now let's see how this company finished FY 07 with a $16.326 billion in revenues and over 30,200 employees worldwide as of Jan 2008. Discussion Profile - Nike, Inc (originally known as Blue Ribbon Sports) headquartered in the United States near Beaverton, Oregon, is the world's leading supplier of athletic shoes, apparel and sports equipment...
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