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Nu skin
Essay specific features
Written by:
Horace N
Date added:
October 11, 2014
Level:
Grade:
A
No of pages / words:
8 / 2042
Was viewed:
2292 times
Rating of current essay:
Essay content:
The company has three divisions: Pharmanex (maker of natural nutraceutical products), Nu Skin (markets personal care products) and Big Planet (marketing technology services). The company is headquartered in Provo, UT.
Strategic Marketing
The objective of Nu Skin International is to recruit people who want to become entrepreneurs, by selling merchandise and signing up new distributors...
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They collect commission income and bonus, and have the chance to build their own sales network. The focus of the market segment is to sell to the public through independent distributors. This is accomplished not only in the United States, but internationally also.
The Issue
The question in the case of Nu Skin is whether it is a multilevel marketing business, or not...
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