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Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Roberto O

 

Date added:

July 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 635

 

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3819 times

 

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Essay content:

To do so, a company can adopt one or more of the five marketing orientations, these being: the product orientation, the production orientation, the selling orientation, the marketing orientation and the societal marketing orientation. According to the Selling orientation, the company’s entire focus is on selling and hence making a lot of sales...
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The company does not bother about the market demand, they just want to sell what they produce. This concept is practiced when the firm is into the business making products which the consumers do not know much about. We call these unsought goods. A good example of such products is Insurance Policies. In the Product orientation, it is extremely important to consider market equilibrium which means that the market is stable and sole supply is equal to demand...
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General issues of this essay:
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