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Issue:

Miscellaneous

 

Written by:

Geneva Q

 

Date added:

April 1, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 307

 

Was viewed:

2417 times

 

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Meaning if they want to grow in dollar amount they need to raise their market share in current grocery stores and reach a high dispersion in the grocery store channel or expand their distribution channel to reach out to mass-merchants more. Pros: By doing television advertising it could improve the brand awareness of Drypers, it may increase the distribution coverage, and allows for a expansion into mass merchandise and drugstore markets more...
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The companies brand sales have been declining over the past couple of years so by adding the advertising budget they could branch out and increase those sales.
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