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Paper
Essay specific features
Written by:
Geneva Q
Date added:
April 1, 2012
Level:
University
Grade:
B
No of pages / words:
2 / 307
Was viewed:
2417 times
Rating of current essay:
Essay content:
Meaning if they want to grow in dollar amount they need to raise their market share in current grocery stores and reach a high dispersion in the grocery store channel or expand their distribution channel to reach out to mass-merchants more.
Pros: By doing television advertising it could improve the brand awareness of Drypers, it may increase the distribution coverage, and allows for a expansion into mass merchandise and drugstore markets more...
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The companies brand sales have been declining over the past couple of years so by adding the advertising budget they could branch out and increase those sales.
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