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Essay

Pepsi Challenge

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Barry A

 

Date added:

December 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1126

 

Was viewed:

5894 times

 

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Essay content:

With the company image, integrity, and reputation on the line it was imperative that the PR department act quickly. The intent of this paper is to discuss who was affected the impact of the crisis, and tools used by the Pepsi PR team. Identify the publics The publics involved in the Pepsi crisis include anyone working for Pepsi involved in the process of making Pepsi and the loyal consumers who purchase and drink Pepsi...
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The internal public includes Pepsi employees, management and non-management, involved in the process of making the product. The external public includes anyone who purchased or consumed the product. The internal public is the group that will be viewed as the responsible party for the crisis and the damage caused...
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