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Essay

Pepsi Marketing Mix

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jeremiah B

 

Date added:

May 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 542

 

Was viewed:

1924 times

 

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Essay content:

A company uses penetration prices if its product is entirely new to the market so it may charge low prices to increase market share. It may be observed that Porsche and Ferrariuse skimming pricing where they may charge a higher price as they know their specific customers will buy their product at any price...
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Sometimes companies have more fluctuating prices so an analyst should consider that their might be competition going on or a price war has broken through between rivals. For instance, Pepsi and Coke often indulge in such price wars. Sometimes psychological dimensions can be considered as well. Customers easily find products in Tesco, Asda or Sainsbury'swith price tags of ?2...
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