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Porter 5 forces analysis

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Miscellaneous

 

Written by:

Robert C

 

Date added:

December 25, 2013

 

Level:

University

 

Grade:

A

 

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3 / 741

 

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Porter referred to these forces as the microenvironment, to contrast it with the more general term macroenvironment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace...
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The framework is textbook material for modern business studies and therefore widely known. Porter's Five Forces include three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers, bargaining power of customers...
displayed 300 characters

General issues of this essay:
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