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Essay

Porter's 5 forces

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Issue:

Miscellaneous

 

Written by:

Jessica L

 

Date added:

February 2, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1132

 

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6011 times

 

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Essay content:

A business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace. Porter (1980a) defined the forces which drive competition, contending that the competitive environment is created by the interaction of five different forces acting on a business...
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In addition to rivalry among existing firms and the threat of new entrants into the market, there are also the forces of supplier power, the power of the buyers, and the threat of substitute products or services. Porter suggested that the intensity of competition is determined by the relative strengths of these forces...
displayed 300 characters

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