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Potentials of RFID - A Conjoint Based Preference Analysis Regarding Buying Groups

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Michelle B

 

Date added:

January 4, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

24 / 6530

 

Was viewed:

7044 times

 

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Essay content:

In general, the preferences for RFID systems as well as the willingness to adopt them in retailing firms has not been investigated. These issues are examined in a first study by combining the "Theory of Reasoned Action" and the "Technology Acceptance Model" to obtain a specific theoretical framework and using conjoint measurement in order to measure trade-off decisions based on a relatively small sample...
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These issues are examined in a first study by combining the "Theory of Reasoned Action" and the "Technology Acceptance Model" to obtain a specific theoretical framework and using conjoint measurement in order to measure trade-off decisions based on a relatively small sample. Considerable willingness to adopt, but low diffusion and a structure of preferences with respect to RFID features is shown throughout buying groups...
displayed 300 characters

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