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Latoya M


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November 2, 2015






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PR may also be defined as a function of management that establishes lines of communication and cooperation between an organization and the consumer. An effective public relations professional will help management to be responsive to public opinion while understanding what is in the organizations and the public's best interest...
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An organization's PR team will assist the company to work with the public while also persuading the public to cooperate with the company. As is quoted by Fraser P. Seitel, "public relations is an organization's efforts to win the cooperation of groups of people" (Defining Public Relations, 2004). Influencing public opinion through persuasion is not a new profession...
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