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Essay

PR models

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Issue:

Miscellaneous

 

Written by:

Loren L

 

Date added:

January 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 754

 

Was viewed:

5084 times

 

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Essay content:

Using media controlled by you is promotion, not publicity. Publicity should help your organization ?? inform people about how to choose, but, and use your product or service ?? persuade consumers to buy your product or service ?? counteract misconceptions about your product, service, or cause ?? get customers into your store ?? get information to the public on issues that concern your organization ?? bring people to an event or series of events ?? increase attendance at your programs ?? get people to volunteer ?? recruit highly qualified employees ?? get people to vote for a bond issue ?? attract shareholders and support your stock?¦s price ?? protect your organization from frivolous lawsuits 2...
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Public information model ?? dissemination of accurate, albeit favorable, information ?? countered muckraking journalists ?? used in government and other institutions ?? Ivy Lee Public information campaigns can work if: a. They assume little or no interest on the part of most targeted people b...
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General issues of this essay:
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