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Pricing in India
Essay specific features
Written by:
Lucille A
Date added:
December 19, 2014
Level:
University
Grade:
A
No of pages / words:
9 / 2245
Was viewed:
6968 times
Rating of current essay:
Essay content:
Consumers frequently look for a change, particularly in fragrance
? Consumers attribute lathering to the act of cleaning
? Major expectations from the product are improvement in texture and manageability, giving softness and bounce to hair, curing and avoiding damage to the hair
? An Indian needs more shampoo for a proper wash ( average 6 ml ) compared to 4 ml needed in Western countries as most Indian women have long hair
? Most consumers do not use shampoo daily
? Regular users would need smaller quantity of shampoo per bath...
displayed 300 characters
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Consumers frequently look for a change, particularly in fragrance
? Consumers attribute lathering to the act of cleaning
? Major expectations from the product are improvement in texture and manageability, giving softness and bounce to hair, curing and avoiding damage to the hair
? An Indian needs more shampoo for a proper wash ( average 6 ml ) compared to 4 ml needed in Western countries as most Indian women have long hair
? Most consumers do not use shampoo daily
? Regular users would need smaller quantity of shampoo per bath...
displayed 300 characters
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