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Problem Solution: TeraTech

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Nell M

 

Date added:

April 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1960

 

Was viewed:

879 times

 

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Essay content:

True CRM looks beyond the technical solution and ensures that the entire business is focused on serving the customer. Currently, TeraTech is a dominant player in this new arena. There are several other major players but as CRM offerings go beyond basic functions and into modeling and analytics, there may well be room for more...
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Logically, TeraTech would like to be a frontrunner as these applications develop, and is presently looking for growth opportunities. Though the company has been successful in providing operational CRM tools to pharmaceutical companies, it has proposed a new product that would combine TeraTech's CRM expertise with analytics and modeling; the results would allow pharmaceutical companies to maximize the value of their data and refine their marketing efforts for maximum effectiveness...
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