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Pros & Cons of IMC Channels

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Issue:

Miscellaneous

 

Written by:

Vicky S

 

Date added:

April 21, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2270

 

Was viewed:

6057 times

 

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Essay content:

And, a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall Among the different marketing communication channels or advertising media, here in this project, I have decided to work on newspaper, television and the Internet...
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At first, I am going to give a short concept about advertisement and then on that link up will enter into different channels. I am also going to show the strengths and weaknesses of the three chosen media. And the most important part is, in this project I am working on the product Mobile set. All of these media will show how much effective is each one while advertising the mobile set...
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